FAPI Guidebook

2025 Edition

FAPI Marketing Framework™ Official Guidebook

All the knowledge and information to control the entire marketing process, from defining clear strategic parameters to identifying implementation requirements and finally guiding execution and analysis. 

The Official FAPI Marketing Framework™ Guidebook

Welcome to the Official FAPI Marketing Framework™ Guidebook - the ultimate resource for mastering the art of effective marketing strategies. Created and maintained by the founder of the FAPI Marketing Framework, this guidebook offers comprehensive insights and step-by-step instructions to help you apply the FAPI methodology to your marketing projects with ease.

Learn the FAPI methodology

Discover the FAPI Marketing Framework methodology through a comprehensive guide - a proven system for effective marketing strategies

Diagrams & Workflows

Unlock the full potential of the FAPI methodology with over 30 meticulously crafted diagrams, vivid graphic illustrations to seamlessly apply the framework

All Modules & Components

Empower your marketing strategy by mastering the art of defining and assigning the most effective Modules and Components with our all-inclusive guide

Real Life Cases & Examples

Gain invaluable knowledge and expertise through practical, real-life examples and case studies that cater to users of all levels; with  actionable insights and tips

What's inside?

Learn how to apply the FAPI Marketing Framework to your marketing projects working through the four Modules: Frame, Architecture, Production, and Insights.  Whether you are a seasoned marketing professional or a beginner in the field, this guidebook is designed to cater to your needs. It provides a detailed overview of the FAPI methodology and its four key modules - Frame, Architecture, Production, and Insights.

  • FAPI Marketing Framework

    • A complex discipline and volatile environment
    • The FAPI Marketing Framework
    • Roles and responsibilities
    • ​Frame, Architecture, Production, Insights
    •  Everyone is accountable
    • Challenges of developing a modern marketing plan
    • Why use the FAPI Marketing Framework and the definition of success

  • Set the marketing project Frame

    • Shared marketing project language
    • Unchangeable and long term
    • Standard Frame components
    • ​Brand positioning
    • ​Audience segments
    • ​Campaigns
    • ​Channels to market
    • ​Commercial objectives
    • ​Master budget
    • ​Project Frame, responsibilities and expectations

  • Design your marketing Architecture

    • ​Deliverables, artifacts and definition of completed in the FAPI Marketing Framework
    • ​Components in the Architecture Module
    • User journey
    • ​Capability and resources
    • ​Performance metrics, forecasting and projections
    • ​Media mix
    • ​Budget allocation
    • ​Messaging framework
    • ​Processes and Systems
    • ​Brand guidelines
    • ​Legal compliance
    • ​Set your Architecture for marketing success

  • Bring your Marketing Playbook to life

    • ​Building and maintaining a competitive team
    • Learning to work to a plan
    • ​Production Events
    • ​Removing obstacles and optimizing workload
    • ​External resources????
    • ​Vendor management
    • ​Integrating all marketing channels and working as a team
    • ​Align marketing Architecture with hiring
    • ​Plan Masters' soft skills

  • ​Measurable and actionable insights

    • ​Context and acting on data
    • ​What are we measuring? A marketing manager's view
    • ​Attribution and correlation
    • ​ROMI or profitability?
    • ​Adapt metrics to your business and stay the course
    • ​Dashboards and data sources
    • ​Running effective Insights meetings
    • ​Constant improvements and marginal gains

Where to buy?

Find "Modern Marketing Management" at leading bookstores, such as Amazon, Google Play, and iBooks, ensuring easy access to this invaluable resource.

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