Long Term,
Non-negotiable
& Mission Critical
Crystallize the strategic marketing pillars that form part of the business' DNA and are set in place to deliver on the business vision
Understanding your Marketing Status Quo
Understanding the status quo requires that you crystallize your company's commercial objectives in relation to each phase. To understand the importance of this step, think of it as the “why?” for every subsequent decision.
Landscape Analysis
Understand your competitors' marketing performance and strategy outlook
CMX Journey
Develop a customer-centric marketing strategy by understanding your users' experience
Marketing SWOT
Gain a clear view of your digital capability and technical delta before investing in execution
Develop Your Marketing Model
Our digital marketing planning process outlined is designed to provide your business with all the tools to develop a systematic marketing execution framework, aligned with your objectives and resources and leading to predictable outcomes for the business.
Positioning
Create a distinct image and identity for your brand in the minds of consumers, differentiating it from competitors based on key attributes, benefits, or values
Segmentation
Gain an in-depth perspective of customer groups or segments based on common needs responding similarly to a marketing action
Campaigns
Map your campaigns a series of activities deployed by your organizations through different media channels to promote a message, a product, or a brand
Channels to Market
Define the channels to market as the organization of all entities involved in taking your product or service to market to shape the marketing direction
Financial Budget
Outline the available marketing funding budget for a defined period to model tactical marketing execution and control performance
Marketing Model
Establishing a clearly defined marketing model is fundamental to creating successful marketing programs providing clarity of purpose
Build a Performing Team
Building a team with specialist content, design, and tech skills is crucial for any organization that aims to succeed in today's marketing world. These three skill sets are interdependent and complementary, and a team with these specialists can ensure that the digital platform is optimized for success.
Content specialists are responsible for creating engaging and relevant content that resonates with the target audience. Design specialists focus on creating visually appealing and user-friendly interfaces, ensuring a positive user experience. Tech specialists, on the other hand, ensure that the marketing infrastructure is functioning correctly and efficiently.
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